The Machine has already explained our disgust (here) with NBC and IOC for whoring out their “primetime” timeslots to their corporate pimps instead of protecting the glory of live sports. And all for what?! So far it’s been pretty hit or miss with the advertisements. The P&G “Best Job” spot makes us thrown up in our mouths every time; whereas the Cadillac ATS commercial with those two douchebags bombing around back roads the world over makes us want to, well, buy a Cadallic and be d-bags. We’ve gotten the usual McDonald’s and Coca-Cola non-sense (how many of these Olympians not named Michael Phelps are slamming Big Macs and 44 oz Cokes?!) And speaking of Phelps, Visa might want to do themselves a favor and pull those “lightning strikes twice” ads. Not going to happen. #TeamLochte! We’ve got to give props to Sears of all companies, (yeah, we didn’t know they were still in business either) for producing a funny ad with two beach frolickers that run into a fridge. Not bad. But the ad that takes down the ‘Gold’ is none other than Nike’s “Find Your Greatness”. Nike scores big without using any of their million-dollar spokesmen (how often does that happen?)! So much to love about this commercial though: the muslin women’s soccer team; the pogo stick front flip; the little dude at the end fighting with himself before he finally takes the plunge off the high dive platform. But the icing on the cake of this commercial is the Beastmode-esque stiff-arm at the 00:14 mark. Boom!
Big Red Sports Machine
UNPROTECTED SPORTS
